Loewe has been inventing the television for over 90 years: we live up to our promise of “Made in Germany”. Development, production and service departments are still based in Kronach, Upper Franconia. Loewe systems are designed for a long service life with a focus on energy efficiency. Modular technology, high-quality materials, precise workmanship, regular software updates and, no less importantly, timeless design guarantee a great sense of ownership for an environmentally friendly product.
The company was founded in 1923 by brothers Sigmund and David Ludwig Loewe. A little later, the renowned physicist, researcher and inventor Manfred von Ardenne was invited to join the company.
It was with him that LOEWE created a real sensation in 1926: the LOEWE OE 333 radio, with over a million copies in circulation. The product was based on the famous integrated circuit (three-stage amplifier) designed by Manfred. It made it possible to manufacture a publicly available, inexpensive radio receiver with sound reproduction quality. The main advantages of the LOEWE OE 333 were its compactness and reliability, as it was protected from external influences by a glass case.
It was the first major commercial success and had a significant impact on the development of radio broadcasting in Germany. Sigmund and David Ludwig Löwe LOEWE OE 333 radio
Based on its own research, LOEWE has repeatedly pioneered television, developing innovative technologies that change the way consumers think about television and home entertainment.
At the 8th radio exhibition in Berlin in 1931, the company exhibited the world's first electronic picture transmission. It was, in effect, a serious bid for mass broadcasting.
In 1933, LOEWE launched the world's first mass-produced dynamic loudspeaker television, which produced what was then the highest quality sound and dialogue.
During the Nazi dictatorship in Germany, the company continued to operate, but temporarily ceased development: Sigmund Löwe was forced to leave the country because he refused to work for the Nazis, and his brother, David Löwe, died in the concentration camps.
Four years after the end of World War II, Sigmund returned to his homeland. Despite the post-war devastation and the economic decline in his country, LOEWE continued its active work and research in television technology.
In 1985, the global market changed with strong competition from new Japanese manufacturers. At this point, LOEWE decided to collaborate with renowned designers. This allowed the company to leave the competition with mass brands, taking over the premium segment. A new milestone in the history of LOEWE was the LOEWE Art 1, the first digital television set to feature a Hi-Fi stereo. With its futuristic design, it was recognized as a style icon and went on to occupy a place in the Museum of Modern Art in New York.
In 1997 LOEWE launched the world's first Internet-enabled television, the LOEWE @Xelos, and the following year it was among the first to introduce the LOEWE Spheros flat screen television.